LockedIn HQ
An athlete platform connecting NIL deals, brands and recruiters, with an admin command centre behind it.
Athletes, brands and recruiters were running NIL opportunities across disconnected tools and one very long spreadsheet. LockedIn HQ needed to become the shared system for all three, with admin and financial oversight built in. I led design and the cross-functional team that shipped it.
- TeamDesign, engineering, marketing and sales
- ScopeAthlete app, web app, admin tools
- StatusWeb app live, mobile in production
Start with the people and the paper
I mapped what athletes and recruiters actually needed, where financial literacy and data transparency broke down, and kept one living PRD so every stakeholder argued with the same document.
From a spreadsheet to a command centre
The admin team managed every opportunity in a Google Sheet. I redesigned it as an opportunities command centre: status at a glance, filters that match how admins think, and contracts, verification and reporting flowing between athletes, recruiters and admins.
One system, two moods
The athlete app needed energy; the admin tools needed calm, readable data. A single design system with shared type, spacing, colour and components let both feel like the same product. Onboarding, contract signing and event registration were prototyped and tested with athletes before build.
Then the brands came in
Once athletes were on the platform, brands needed their own door. I designed a partner portal, a public board of live opportunities and an ads manager where brands place and track campaigns across the athlete app.
What changed
- 1,000+ verified athlete sign-ups in under 7 days
- 10+ brand partnerships secured
- 1 design system across mobile, web and admin